I like IT iLike IT. Marius Moga invested in a virtual video production studio: "We are a tech company"

Time 18/02/2023 By myhoneybakedfeedback

Marius Moga and Sebastian Dobrincu were invited to iLikeIT to give details about their newest project: ireal.ro. It is a video production studio that uses computer technology to create virtual worlds.

The idea of ​​forming this studio came to them sometime in March, when the whole world faced the restrictions imposed by the Covid-19 pandemic, and the artists found that they were simply blocked, without concerts and without videos.

Their creative system is based on LED screens, which, unlike the "chroma" ones, offer much more possibilities.

”The advantage of the LED screen, compared to the traditional green screen, is that the light falls on the subject more naturally, being implicitly part of the background. When we shoot, we use an advanced tracking system that allows the camera to capture dynamic images, thus navigating through the 3D background as the director decides.” - it is shown on the website of this company.

Sebastian says the difference between the two technologies is like the first iPhone and the old phones.

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I like IT iLikeIT. Marius Moga a invested in a virtual video production studio:

Marius Moga: "Everyone knows about the chroma screen, the green screen, which must be cut out and so on. This technology comes as a kind of nephew of chroma screen".

Sebastian: "I think that virtual production is what the iPhone was for the telephone industry. It was the next revolutionary step. Ok, chroma gives you some possibilities, but it doesn't give you the realism and the fact that you can preview in real time while filming, everything that means lights, reflections.."

Marius Moga: "Speaking of chroma, we don't completely exclude it, it's good for certain epic frames and it's even better for remote broadcasting. We, for example, on this technology, we did a - we didn't broadcast it - but he was at his house, I was at my house, we each had a bit of chroma and we managed to put ourselves in a virtual space at the same table as you are sitting. I was looking at my window and talking to Sebi, he was looking at his library, but it seemed like we were talking to each other LIVE, without any kind of .. Chroma was in real time, everything over the internet."

Sebastian: "I mean, in the absence of LEDs, chroma has this practicability".

The great advantage of this virtual production studio is that it can use almost any frame that perfectly imitates the real world, but with much lower costs than a shoot ... on the planet Mars, for example.

Marius Moga: "We are a tech company, we also use a lot of software, we adapt the pipeline, so that when the director comes to the set he does not feel that he is in a different environment than what he is doing and that he has, for example, superpowers , to rotate the sky, to make the intensity of the sun stronger, to adapt its light."

Sebastian: "You have total possibility in everything that means environment. I mean, if you want to film in the Sahara, you put the respective world on your LED, that is, the world, the virtual set, and it offers its flexibility. I mean, if you want to actually film in the Sahara, what do you do? You take 50 people, a huge team, move it to the desert and if a sand dune bothers you behind you, you have nothing to do."

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