Facebook's entire business model is flawed. The app makes money by collecting your personal data that it sells to third parties to serve you personalized ads. You are the product.
In the coming weeks or months, Apple will be able to single-handedly put the brakes on the giant led by Mark Zuckerberg. The Cupertino giant wants to introduce a feature in iOS 14 to force any app to ask for your permission to collect data about your online activity, especially for commercial purposes like Facebook does.
In the context where we are talking about a billion active iPhones on the whole planet, and most of them would refuse the collection of private information and the violation of privacy, the future of Facebook does not look very good. The embarrassing part is that Zuckerberg wants to lie to you, and in the near future you'll start seeing a bunch of in-app notifications telling you that it's good for the world economy to give away all your personal data.
“To help people make a more informed decision (whether or not to consent to being tracked for ad targeting purposes), we also display our own notice alongside Apple's that provides no context on the benefits personalized ads, said Dan Levy, group vice president of product advertising.
The marketing effort came after several attacks on Apple in recent months, accusing the Tim Cook-led company of hurting small businesses with its new transparency measures around the collection of personal data, according to AFP.
“The new rules for Apple's iOS 14 (mobile operating system) will have a negative impact on many small businesses struggling to stay afloat in a free internet that we all rely on more than anytime," added Dan Levy, Facebook's vice president of advertising and business products in a post on the company's official blog.
In the same context, Levy distorts reality a bit and once again blames the creators of iPhones. Apple "suggests that we have to choose between personalized advertising and data privacy, when in reality we can offer both and already do," insists the Facebook executive.
“If you accept the request from Facebook and Instagram, the ads you see in these apps will not change. If you refuse, you will still see ads, but they will be less relevant to you. Giving consent will not cause Facebook to collect new types of data, ”the official concludes.
Unsurprisingly, Apple has already drawn attention to the fact that any app creator who wants to collect your personal data can explain all their reasons for doing so in a notification that you will see after updating the system. operation.