Samsung will start displaying ads on smart TVs sold in Europe.
Smart TV owners, including in Romania, will soon notice that the main menu of the TV will contain, in addition to the usual functions, various advertisements.
The same move, not at all popular, has been made by Samsung in the United States since June last year. Meanwhile, Koreans have expanded their customer base with the help of several advertising agencies and their own sales team.
The main menu of the TV may be the only place where advertisements appear. It is possible that in the future they will also be displayed in more frequently accessed menus, such as the channel list.
READ ALSO Samsung could launch the first foldable smartphone in 2017This approach could have some more or less interesting consequences.
First of all, the user may see the TV commercials more often than the ones that run during the classic commercial breaks. If you change the station when the commercials start, all you have to do is hit another commercial, this time on TV.
Secondly, the implementation is expected to generate some technical issues. For example, such a problem might be more difficult to load menus that display ads.
Another consequence, which we can turn to in the miscellaneous chapter, may be the need for an Adblock application for TVs.
Samsung is trying, at the risk of losing some of its potential customers, to increase its revenues from the sale of TVs. Although it dominates the market, with a share of 20%, the profit margin of the TVs sold by Samsung is somewhere between 3% and 5%.
Advertising on smart TVs should come as no surprise to anyone. Manufacturers have the opportunity to work on remote TVs via the internet connection. Therefore, users should expect other manufacturers to follow this tactic.