Samsung dominates the smartphone market in Europe, but Oppo, Realme and Vivo register impressive increases in T3 (Counterpoint)

Time 18/10/2022 By myhoneybakedfeedback

In the last week I found out how they stayed with the revenues from the quarter of 3 companies like Sony and Samsung, and now we have a breakdown of their evolution on the smartphone market in Europe during the same period.Not much has changed for the leader but in the top 5 we find some spectacular jumps.

Counterpoint Research is the market study company that comes with data for the European market, revealing that Samsung is in the first place between the phone producers.This analysis is more detailed than usual and does not give us only a top 5 manufacturers, but even a top 10.Therefore, Samsung ends the July - September range with a market share of 30.4%, occupying first place in the standings.

He lost, however.Xiaomi is in 2nd place, with 23.6% market share, with an increase of 51% compared to the previous year, when it had 15.5% quota.Apple is on 3 in Europe, with a market share of 22.1% and growth of 24%.From here things become interesting.Oppo ranks 4th with a share of 10.1% and growth of 112%.More impressive is what Realme and Vivo have done, with 2.4% and 1.8%, both entered Europe in the last year.

Samsung domină piaţa smartphone din Europa, dar OPPO, realme şi vivo înregistrează creşteri impresionante în T3 (Counterpoint)

Realme increased by 160%, and Vivo even 238%, probably with an awareness boost as an omnipresent sponsor on the panels at Euro 2020 matches.Motorola and HMD with Nokia complete the platoon, while Codași are Honor, with 0.5% from 4.8% last year and Huawei, with only 0.5% quota de piaţă, de la 8.1% last year, a decrease of 94%.

The year 2022 is interesting and remains to be seen if Xiaomi will be able to repeat the performance, the company managing to overcome Samsung for a few good weeks this year.