Huawei has announced the expansion of the list of Romanian applications that are available for its users within the AppGallery, and below you have all the relevant details.
“AppGallery has continued to develop in Romania over the past year, offering users the most innovative applications. To celebrate this success in the local market, top apps have been selected to experience the value of regional marketing as part of a regional campaign. Inspiring developers to realize the business potential of their apps with AppGallery, the campaign took place in over 20 countries, including Romania.
AppGallery: An app store that brings together quality local and global apps
One of the top three app stores globally, AppGallery prioritizes the diverse needs of users, offering the best new apps both globally and locally. AppGallery's 460 million active users in 170 regions demonstrate the platform's development with a focus on consumer needs.
Huawei is reaching out to local developers, inviting them to list their apps on AppGallery to meet consumer demand and support the local market. With innovative technology offerings and advanced marketing support, AppGallery provides a competitive solution for developers.
As one of AppGallery's key markets, Romania has seen accelerated customer adoption of the local app. Romania's AppGallery has given customers access to some of the most popular local apps and services they need. Specifically, top entertainment and local news apps such as AntenaPlay, Digi Online and BiziDay have joined the AppGallery. Consumers can also enjoy applications such as George Banking from BCR, MyBRD Mobile, NeoBT from Banca Transilvania, Raiffeisen SmartMobile, Lajumate.ro, Olx, Stirile ProTV, MyEnel, Pago, MyEdenred, WordClass, EuropaFM. All are available on AppGallery.
Development of partners is supported by regional promotion
Demonstrating AppGallery's commitment to the growth of the Romanian market as part of the campaign on a regional scale, the most popular applications in Romania were selected for a regional promotion using exclusive Huawei resources, such as television spots, digital sector, social media, advertisements, as well as inclusion in special campaigns such as the Festival of Apps, to further increase brand influence.
Encouraging partners to realize their business potential through targeted marketing, the campaign demonstrates the value of AppGallery endorsement promotion. The partners were promoted on all local media platforms, including AppGallery's regional platforms, with a specially created landing page and supporting images.
As part of the wider campaign, AppGallery partners in Romania benefited from better brand awareness in the local market, leading to increased engagement and app downloads.
Capitalizing on expanded marketing capabilities, some of the apps that received additional support in the campaign are:
Each partner saw download growth driven by AppGallery's regional marketing resources.
The AppGallery Commitment
Through its commitment to the Romanian market, AppGallery has stimulated the increase in the number of downloads and the involvement of consumers on local applications. By supporting developers in key market regions, AppGallery can provide its customers with the best selection of apps.
AppGallery is dedicated to the needs of its customers. Through the "Wish List" service, users can request apps they would like to see in the AppGallery and receive a notification as soon as they are available. As of January 2019, AppGallery has included more than 580 apps in response to the Wish List. In addition, Romanian developers have published over 770 applications."