The Romanian traders passed on this year's edition on Black Friday, two hours after the onset of the campaign, the total volumes traded being almost 132 million lei, with 12.23% over 2020, the same time interval.
According to the centralized data of real time by the PayU payment processor, the total number of transactions reached 191.887, up 42.34% compared to the previous year, while the average value of the shopping basket increased to 684 lei, andIn the version with installments amounts to 1,064 lei.
Also, 3,563 transactions were processed in the golden minute, and the average number of this type of procedures is 386.
Payment with a single click registered, at 9; 05, a value in volume of 87.57 million lei, up 26.21% compared to 2020, while the total transactions made in the same way was 143,069,increasing by almost 70%, from year to year.
Regarding the volumes traded Cross-Border, they total about 8 million lei (+23.86%), on a total number of transactions of 15,050 (+58.67%).
Citește șiOferte BLACK FRIDAY, LIVE BLOG. Reduceri uriașe la telefoane, laptopuri și televizoare
In the top of the countries from which purchases were made in the Romanian campaign of Black Friday, depending on the issuing bank, there is the United Kingdom, with a number of transactions of 8.712 (+58.15%), Ukraine (5,240 transactions,+34.97%) and the US (380 transactions, +2.54%).
Pe lista produselor favorite comandate conduce segmentul IT&C - cu 142.959 de tranzacţii (+75,19%), urmat de eTal (41.727 tranzacţii, +21,95%) şi Îmbrăcăminte (3.814 tranzacţii, +2,01%).
eMAG Black Friday 2021. Huge discounts on TVs, laptops and phones
eMAG has revealed, since Thursday evening, the 4.5 million products that can be purchased at a very good price.
There are substantial discounts of almost all categories of products, electronics, appliances or gadgets, mainly, but no other products are bypassed.
Here are some of the eMAG offers of Black Friday 2021:
► Samsung WW70T4540TE/Le laundry machine, 7 kg, 1400 rpm, 1099 lei, reduced from 1799.99 (38%discount)
► Ergonomic office Kring New Fit, Mesh + Pu, black - 189.99 lei, reduced from 249.99 lei (24%discount)
► Drilling and screwing machine (Bormasina) on Bosch Professional GSR 120-LI battery, 12 V, 1500 rpm, 14-30 Nm, 2 batteries 2 AH, charger, professional suitcase-299.99, reduced from 469.99 lei (reduction of 36%)
► Horizon 32HL6330F, 80 cm, Smart, Full HD, LED, F - 699.99, reduced from 899.99 lei (discount of 200 lei)
► LG 65U76703LB, 164 cm, Smart, 4K Ultra HD, LED, G - 2599.99 lei reduced from 3149.99 (550 lei)
►Soundbar JBL SB120, 2.0, 110W, Dolby Digital, Bluetooth, HDMI Arc, Black - 299.99, reduced from 599.99 (50%discount)
►Laptop gaming Lenovo Ideapad 3 15ach6 with AMD Ryzen 5 5600H processor up to 4.2GHz, 15.6 ", Full HD, IPS, 8GB, 512GB SSD, NVIDIA GeForce GTX 1650 4GB, NO OS, Shadow Black - 2199.99 reduced from 3299.99(33%discount)
►The desktop PC Gaming Serioux with Intel® Core ™ i5-10400F processor up to 4.30GHz, 16GB DDR4, 500GB SSD M.2 PCIE, GeForce® GTX 1660 Ti 6GB GDDR6, NO OS - 3799.99, reduced from 4799.99 (reduction of reduction of1,000 lei)
► Curved Gaming MVA AOC 23.6 ", Full HD, 144Hz, 1 MS, Freesync, Display Port, Black -Rosu, C24G1 - 699.99, reduced from 879.99 (20%discount)
►Solid -Sate Drive (SSD) Adata Su630, 480GB, 2.5 ", SATA III - 99.99 lei, reduced from 226 lei (55%discount)
►Trouter ASUS RT-AX58U Wi-Fi, AX3000, Dual Band, Aimesh, Mu-Mimo, WiFi 6-499.99 lei, reduced from 754.99 (33%discount)
► Lenovo Tab M10 FHD Plus, Octa -Core, 10.3 ", 4GB RAM, 128GB, 4G, Iron Gray - 799.99 lei, reduced from 999.99 lei (discount 200 lei)
► Samsung WD80T634DBH/S7 dryer washing machine, 8 kg washing, 5 kg, 1400 rpm, class, control, auto dispenser, Super Speed 59, Steam, Digital Inverter, WiFi, white - 1999.99 lei, reducedfrom 2709.99 lei (26%discount)
Black Friday started officially
The Black Friday discount campaign is officially held in Romania, this year, on November 12.
In this context, an analysis by the Hosting (web host) company in Romania, MXHost, shows that about 70% of online stores are not prepared to cope with Black Friday trafficking, given that online store trafficIt is usually doubled, but it can increase, in some cases and ten times.
Regarding the intention to buy consumers in the discount campaign, over 50% of Romanians between the ages of 18 and 65 said they want to buy at least one product, a high weight being recorded on the age segment 18-34, according to a telephone study conducted between October 22 and 28 by Kantar Romania.
Of these potential buyers, 64.6% intend to buy from online stores, and the budget allocated for Black Friday is up to 1,000 lei for over one third of the respondents, between 1,000 and 3,000 lei for 40.7%, and over 3,000 lei for 15.8%.At the general level, the average of the budget allocated by the Romanians for the purchases of Black Friday salt of 2,200 lei.
Categoriile de achiziţii cele mai căutate de respondenţi sunt: electrocasnice mici, haine, televizoare, telefoane mobile, frigidere, încălţăminte, maşini de spălat, home & deco, laptopuri, cosmetice şi aragazuri.
The special Black Friday command, established by the National Authority for Consumer Protection (ANPC), has fined 275,000 lei a number of 11 sites with special promotions, even on the first day of activity.
Thus, the commissioners from the consumer protection found that they were practicing low-price sales, given that the reference price displayed on the site was not the lowest price practiced in the last 30 days, by incorrect way of calculating the reduced price creatingIt was the premise of the existence of a specific advantage of the price, the consumers being determined to make a trading decision that they would not have taken if they had known reality;The lack of indication, on the company's website, clearly and unequivocally the date to which the offer ceases or if the offer refers to the stock of goods available.
The 11 verified operators are: Altex Romania SRL - www.mediagalaxy.ro, Flanco Retail SA - www.flanco.ro, Finestore Distribution SRL - alcoholic beverages, Vivre Dec SA - www.vivre.ro, Studio Modern SRL - www.top-shop.ro, Arsis Trading SRL - www.arsis.ro, LC Waikiki Retail RO SRL - www.lcv.ro, Elefant SRL - www.elefant.ro, Premium Store SRL - www.premiumstore.ro and PC GarageSRL - www.pcgarage.ro.